Poonam Pandey fake death: Company issues apology for actor’s gimmick

Poonam Pandey’s PR, Schbang has apologised for faking her death as part of a cervical cancer awareness campaign, prompting a controversy on the morality of such strategies

The digital agency responsible for orchestrating Poonam Pandey’s staged death has issued a public apology through social media. Schbang, the agency, openly acknowledged its involvement in the recent ‘fake death’ stunt featuring the model-turned-reality TV star Poonam Pandey, ostensibly intended to raise awareness about cervical cancer.

The maneuver faced criticism for its insensitivity towards individuals who have lost loved ones to cancer, igniting a debate on the ethical implications of employing such tactics to foster public discourse about the disease.

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Poonam Pandey fake death news: An apology note

The company responsible for the staged death stunt involving Poonam Pandey has issued an apology, stating, “Yes, we were involved in the initiative for Poonam Pandey to raise awareness about Cervical Cancer in collaboration with Hauterfly. To begin with, we sincerely apologize – especially to those who may have been affected or triggered due to personal experiences with cancer, either personally or through a loved one.”

The apology went on to highlight Poonam Pandey’s personal connection to the cause, noting, “Many of you may not be aware, but Poonam’s own mother courageously battled cancer. Having navigated the challenges of confronting such a disease on such a personal level, she recognizes the significance of prevention and the crucial need for awareness, especially with the availability of a vaccine.”

Schbang admitted to orchestrating the stunt in which Poonam Pandey faked her death, resulting in a notable surge in online searches for terms related to cervical cancer. The company acknowledged the unprecedented attention the disease received due to the campaign, stating, “This marks the first time in the country’s history that the term ‘Cervical Cancer’ has appeared in over 1000 headlines.” However, they also offered an apology for any distress caused by the impact of the campaign on search trends.

FIR against Poonam Pandey fake death

Poonam Pandey picked a bizarre approach to increase cervical cancer awareness. On February 2, news stated that the model-actor has passed away because of cervical cancer. In opposition to the previous reports, it has now been unveiled that Poonam is well and healthy.

But, this didn’t go down well with the All Indian Cine Workers Association. They have requested that an FIR be filed against Pandey for the way she took advantage of her own demise.

Poonam Pandey’s ‘death’ news was confirmed by her manager. Her team declared the same through an official declaration on Instagram. The statement stated, “This morning is a tough one for us. Deeply saddened to inform you that we have lost our beloved Poonam to cervical cancer. Every living form that ever came in contact with her was met with pure love and kindness. In this time of grief, we would request for privacy while we remember her fondly for all that we shared (sic)”.

Poonam Pandey was known not just for her work in the media industry but also for her energetic presence via social media.

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